Teamwork at Our Core - Our core value is teamwork

At the heart of our ethos lies a steadfast commitment to collaboration, driven by our united passion for enhancing pet health and nutrition. Our journey began with a simple observation: the pet food market was ripe for transformation, offering quality nutrition at accessible prices.

Founded by a trio of pet enthusiasts dismayed by the compromise between quality and affordability in pet nutrition, our mission has been clear from the start: to redefine industry standards without sacrificing integrity for profit.

Within our ranks, we cherish a family-like bond, encouraging each team member to contribute their true self to our collective goal. Our culture is built on dedication and hard work, often extending beyond typical working hours, reflecting our commitment to the cause we hold dear.

Our culture - Harmonizing Work with Well-being

We're more than a company; we're a community of individuals sharing common values and goals.

  • Loyalty. Our foundation is built on lasting relationships, nurtured by a policy that encourages stability and growth rather than transient professional engagements.
  • Trust. We value autonomy and flexibility, believing that impactful work isn't measured by hours but by dedication and results.
  • Compassion. Recognizing the unseen battles, we foster an environment of support and understanding, ensuring every team member feels valued beyond their professional contribution.